This was the question a colleague asked me the other day, and got me thinking about the role of my library website. Can (or should) my site be more than a placeholder for my library's existence on the web. Should it be more than a convenient place to find the on-line catalog? Can it ever be "relevant" in the lives of my high school students?
One way might be to make a concerted effort to blog on the site. The best example (if you'll pardon the pun) is Dr. Charles Best High School and the library (blog) site created and managed by the TL, Judith Comfort.
The other way is to look for fresh, current content that is updated daily or hourly. RSS and customizable newsfeeds give us that ability. I guess I'm going to have to think about what my library site needs... For now, it gets a Feedzilla widget. (Top World Stories.) We'll see how that goes.